CUP&CINO - über uns Firmenzentrale



CUP&CINO’s vision is to create value and bring “the best coffee consumer experience and
in-cup-quality” to its customers. We are focused on delivering great tasting, premium drinks and related products to our customers. We achieve this by applying state-of-the-art technology, bespoke customer service and by delivering natural, sustainable and highly profitable solutions to the HoReCa sector, public services and consumer markets.


CUP&CINO designs the BaristaONE SOLO automatic, one of the best coffee machines in the world, along with drum roasted premium coffee beans, data analytics, marketing support and services. We are driven by

  • Innovation
  • Integration of partners
  • Market specialisation and by
  • Creating unprecedented value and opportunity for our customers.

Core Values

  • Our commitment to quality means that you can have full confidence in the reliability, performance, and brand of CUP&CINOat all times;
  • We endeavor to achieve and maintain the highest standards in hygiene, product safety and traceability of raw materials, from sourcing and the manufacture process all the way to delivery to your site;
  • We continuously strive to improve our in-house quality standards, in addition to attaining a number of external quality standard certifications;
  • A key part of our philosophy is to value long-term professional relationships with our suppliers and business partners,
  • To delight or customers in everything we are doing;
  • To continuously improve the quality of our products and services;
  • To provide fair wages for workers, giving back to the communities we work with;
  • To have a team-oriented and open-minded company culture involving employees through leadership and individual acceptance of delegated responsibility;
  • To be aware of our environment.


True passion for fine coffee globally through safe and affordable means requires a sustainable approach to the industry that benefits people, the planet and producers’ profit.

The main contribution of CUP&CINO to sustainability is the application of our solutions in the coffee industry, which results in improved industry standards.

Greater efficiencies gained through application of CUP&CINO solutions result in a reduced environmental footprint, improved food safety and food security, and greater economic benefits.

Our sales teams and technical support experts rely on local and global support to accompany clients through the process of identifying the right solution and ensuring that they have the knowledge and skills for successful implementation–part of a long-term partnership to deliver profitable results.

We will continue to support this initiative through knowledge sharing and industry best practices along with technical consulting for commercial partners.

Social commitment

CUP&CINO actively engages with stakeholders and communities through social aid projects across the globe. We are proud to have established the CUP&CINO Foundation which provides clean drinking water to villages in Ethiopia, a contribution that is close to our heart. These programs aim to improve access to clean water, agriculture development, child welfare, the negative impacts of violence, refugee conditions, disaster relief and more.

We recognise 5 key areas that contribute to corporate social responsibility: our customers, our people, our local communities, our suppliers and our environment.

Our customers

We continually work to ensure that we are providing the best service for our customers, and the initiative ‘Treating Customers Fairly’ is core to this aim. We ensure that our communications with customers are clear, whilst we endeavor to provide products that meet their varied needs.

Our people

We respect and value the things that make our staff individuals and we are committed to creating a culture of inclusion and diversity.

We provide access to training for all staff to put them in the best position to do their job well and fulfil their potential. Regardless of role or level, everyone at CUP&CINO has access to a variety of developmental opportunities to help realise their full potential. We believe that supporting individual growth and development helps us attract and retain talented individuals.

Our local communities

We believe in and support our local communities.

We’re keen to support colleagues who volunteer or fundraise for charity and can provide time off and company support to facilitate time in the community.

We are proud to have established the CUP&CINO Foundation in order to improve the quality of life for people in coffee-growing countries. Since 2017 we directly support WASH projects (water, sanitation and hygiene) in Ethiopia and provide local villages with safe access to clean water, sanitary facilities and humane hygiene conditions.

Our suppliers

Our reputation is very important to us and to help protect this, we won’t knowingly do business with any organisation that doesn’t share our commitment to dealing with stakeholders fairly and ethically. Our approach to procurement is based on the principles of competitive tendering and dealing with suppliers in a fair and open manner.

Our environment

We believe in the principle of caring for the environment and continually strive to incorporate environmental good practice into our workplace, taking a sustainable approach to waste management and minimising our use of resources across the business.

We are focused on improving our energy efficiency, managing our wastage responsibly and reducing our carbon emissions. Having taken large steps in our commitment to delivering a paperless office, minimising business travel is also an important part of our work and we provide teleconferencing facilities to help colleagues reduce the need to travel for meetings.

We recognise our responsibility to do business in a manner that protects and improves the environment for our future generations.